Changing the world.

Teams with the Purpose culture type try to make a meaningful impact on the world. In a Purpose culture, each person plays their part in team’s efforts to make a lasting difference. Purpose teams often try things that have never been done before, so they need to be ready for unexpected challenges. This encourages a dynamic approach to work.

Managers who lead Purpose teams are visionaries. They are driven towards a distant future outcome, and they lead with their heart. They inspire their team members by showing unwavering commitment to the team’s bold mission.

Teams with Purpose Cultures

Startups often start up with a specific real-world problem in mind. The goal to change something about the world serves as the external focus (or, literally, the Purpose) of the team as it begins its journey. The most effective startups align their organizations with the change they are trying to make in the world. With limited resources and few employees, startups must find creative solutions.

Nonprofit and philanthropic teams naturally express Purpose cultures. In many ways, they are the poster child for this team culture type. They are united around a common cause—a real-world problem the team has chosen to solve at a local, national, or global level. Addressing these challenges requires a variety of expertise and connections, leading to a collaborative work style and dynamic approach.

Not all healthcare teams express Purpose cultures but many do. When team members are community-focused, and the work is complex and unpredictable, you will find a Purpose team. Healthcare teams may also express Order cultures when leaders emphasize process and control rather than community service.